Ya Kun Coffee Stall free essay sample

Ya Kun is an established and has renown reputation for its coffee and kaya toast. It has been around us since 1944 when it registered itself as Ya Kun Coffee Stall. It differentiated its food by manufacturing its very own kaya that is used at all of the Ya kun outlets. Yakun now has expanded to a total of 11 countries in Asia and Middle Eastern region. As mentioned above in the Porter five forces, Ya kun faces both direct and indirect competitors in the industry. The direct competitors are Toastbox and Killiney kopitiam. The indirect competitors are Starbucks and Macdonalds. Although the indirect competitors are not in the traditional coffee and toast industry, they still possess threats that affect Ya Kun Identify Product offering Scale of operation Local Regional Global Limited Wide Product offering Scale of operation Local Regional Global Limited Wide Toastbox Toastbox was established in 2005 and it aims to recreate the warm atmosphere of local Nanyang coffee shops from the 1960s. We will write a custom essay sample on Ya Kun Coffee Stall or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It has successfully expanded both locally and internationally to countries such as Malaysia, Thailand, Philippines, Hong Kong and China. Killiney Kopitiam Killiney Kopitiam has a rich history, from being established in the 1950s as â€Å"Qiong Xin He† and later renamed as â€Å"Killiney Koptiam† in 1993. They have now expanded their operations to countries such as Malaysia, Indonesia, Australia and Hong Kong. The vision of the company is to share the â€Å"Kopitiam† tradition through generations by educating the young.